The Misconception of Coffee



After all the negative stories I’ve heard relating to coffee intake, I’ve started to research about coffee’s positive effects on one’s health.

Contrary to popular belief, the list of pros seem to outweigh the cons. Providing you with you more antioxidants than any other component in the common American diet, coffee (in the right dosage) could be the most beneficial beverage you drink daily. Certain ingredients found in coffee have even proven to lower one’s risk of liver cancer, Alzheimer’s and Parkinson’s.

The best attribute in my opinion is that caffeine helps release neurotransmitters like dopamine and norepinephedrine, increasing neuronal firing in the brain, positively benefitting one’s mood, memory and cognitive functions. Which is absolutely essential to a group of creatives, tastemakers and branding aficionados. I am more than pleased to play such a significant role in the delivery process of this brain boosting super beverage that keeps StreetVirus and TPE innovative and forward moving!

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